The roots of today's celebration of Valentine's Day grew out of a tradition that began long ago in ancient Rome. A Roman Feast of Lupercalia was celebrated on February 15. This ancient festival involved the celebration of fertility, and honored two Roman gods, Juno and Pan. Among the festivities of this occasion was the practice of young maidens writing love messages. The messages were placed in a large urn and then drawn out by unmarried men who then courted the fair maidens whose message they had chosen.